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Elena Schimmel
Tel. (040) 84 50 15 46



HIMBEER MAGAZIN, Oktober-November 2018

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Hamburg 07/10/2018 


Minividuals – is a recent born company from Hamburg specialized in designing eco-friendly carpets and cushions for mini individuals and their modern, cool parents. The creative soul behind the brand is Elena Schimmel. After having studied ecological design Elena started her career working for various e-Commerce companies such as brands4friends, eBay and in Germany. While collecting digital knowledge her passion to create environmentally friendly products evolved.  

In 2015 and 2016 Elena gave birth to her son and daughter which eventually was the hour of birth for minividuals – the continuation of her family story.

From that time on her focus is to fulfill the kids’ desires and to satisfy the parents needs. Her designs are trendy and modern but with a huge touch of coziness – always in mind that they need to be practical for an active and fun family lifestyle.

Her first collection of 9 carpets, made out of 100% natural cotton, was launched at the end of June this year, expanding to 28 designs with a collection of carpets and washable cushions in October 2018. The third and fourth collection is in progress. All products are handmade by expert from India, who take care of every little detail. minividuals uses raw materials of the best quality in the industry. They are eco-friendly, non-toxic and Oeko-tex certified. Most important: all products are environmentally friendly and comply with the quality and safety regulations for children.

The collections offer a wide variety of carpets and cushions with different designs perfect for babies and mini individuals. As from early years on kids have a perception on what they will become in the future: an artist, captain, pocahontas or sachem, teacher, astronaut, diver, biker, train driver and influencer... or even a really good friend who sends hugs and kisses (XOXO) to his beloved ones... Minividuals reflects these desires in it’s designs. Minividuals is in continuous innovation with their products and expansions, working in new collections with new shapes, textures and colors. Their philosophy regarding nature, kids and community: Let’s grow together! Minividuals is marketed internationally and already listed in some of the most relevant retail stores around Germany. 

For product details you may also visit


Elena Schimmel

CEO & Founder

Minividuals GmbH

Averhoffstr. 8

22085 Hamburg


M. +49 (0)40 84 50 15 46